Boosting Hotel Success with Professional Imagery and Pricing Strategies

Investing In Professional Imagery

Images are not only a means of communication but also the first and most crucial element that customers see when searching for hotels on OTA platforms. 90% of booking decisions are based on the emotions conveyed by the images. Therefore, investing in professional imagery will not only help attract customers but also elevate the brand value of your hotel in a sustainable way.

1. Professional Photography

To capture truly impressive images, it’s important to hire a photographer specializing in real estate or hotels. A professional photographer will know how to highlight the strengths of your hotel, such as the room space, architecture, and key amenities. Using modern equipment like high-quality cameras and specialized lighting will help create sharp, vibrant images that catch the viewer’s eye.

For example, a picture of a hotel room, when taken with the right lighting, can convey a sense of comfort and relaxation that guests seek. This attention to detail in every shot will help make a lasting impression on potential guests.

2. Pay Attention to Natural Light

Lighting is a crucial element in hotel photography. You should take photos during the day when natural light is abundant enough to highlight the space without being too harsh or dim. Natural light not only makes images come alive but also gives them a realistic, welcoming feel. This will help potential guests easily imagine themselves in the actual space.

However, photo editing is also important. Use editing tools to adjust the light and colors, but don’t overdo it, as this can make the images look “artificial.” The goal is to maintain naturalness and authenticity in every shot.

3. Diverse and Wide-Angle Shots

A single image is not just a simple frame. To help customers visualize the hotel space clearly, use wide-angle shots to capture the full scope of areas like the room, lobby, pool, or restaurant. These wide shots will provide a comprehensive view of the hotel and make the space feel inviting.

However, don’t forget the importance of small details. Taking close-up shots of amenities such as beds, dining tables, bathrooms, or decorative items will showcase cleanliness, elegance, and luxury, setting your hotel apart from others.

4. Display All Amenities Clearly

You certainly don’t want to overlook any amenities your hotel offers. Make sure to photograph each type of room if your hotel offers various room categories, such as standard rooms, suites, or villas. This allows guests to have a clear view of the options available to them.

Additionally, areas like the spa, gym, conference rooms, or bars should be photographed and clearly presented. These images will help emphasize the variety of services available and highlight the hotel’s value.

Dynamic Pricing Management

Dynamic pricing is a powerful strategy that optimizes revenue based on the actual demand in the market. By adjusting prices according to specific times and events, hotels can take full advantage of business opportunities without alienating customers. However, this strategy requires finesse and modern supporting tools.

1. Use Data Analytics Tools

To effectively implement dynamic pricing, revenue management software (Revenue Management System) is essential. These tools allow you to track market demand, identify peak days, or special events in the area. For example, you can predict that during the holiday season, hotels will be fully booked, and prices can be adjusted accordingly.

By forecasting demand and using data analytics tools, you can optimize your pricing to boost revenue while keeping your offers competitive and appealing.

2. Adjust Prices Based on Timing

Adjusting prices according to seasons is a crucial aspect of dynamic pricing. You can increase rates during peak times such as New Year’s Eve, National Holidays, or major local events. On the other hand, during low seasons, offering discounts or promotions can help attract customers.

 Try adjusting prices based on factors like advance booking (discounts for those who book weeks in advance) or specific weekdays. This not only helps attract guests but also encourages repeat bookings during off-peak times.

3. Optimize Competitive Pricing

It’s essential to compare your pricing with competitors in the local area. Regularly monitor the rates of similar hotels on OTA platforms to gain insight into what the market is willing to accept. However, competitive pricing doesn’t mean you have to slash prices drastically. Brand value is an element that should never be compromised. Find a balance between competitive pricing and offering additional value.

A good strategy is to combine discounts with added value, such as offering free breakfast, airport transfer services, or discounts for longer stays.

4. Implement Exclusive Pricing Policies for OTAs

Creating exclusive deals on OTAs is an excellent way to attract customers to book through these platforms. For instance, you could offer flash sales, refund programs for bookings within a certain timeframe, or exclusive member-only prices. These strategies not only attract bookings but also help increase sustainable revenue growth

SEO Optimization on OTA

KTGA understands that in the hotel industry, appearing on the first page of OTA platforms is crucial for attracting guests. But how can your hotel stand out among hundreds of options? The answer is SEO optimization. If you want to be easily found on OTA platforms, you need to know how to research keywords, describe your services accurately, and make the most of the SEO tools provided by OTAs.

1. Research Relevant Keywords

When customers search for a hotel on OTA platforms, they will input specific keywords to find a suitable choice. One of the most important factors for appearing in search results is keywords. Properly researching and choosing the right keywords will help your hotel show up more often.

KTGA advises focusing on location-based keywords, for example: “hotel near Nha Trang beach” or “hotel near Hanoi city center.” These are keywords that easily attract tourists looking for destinations in famous cities. Additionally, you should use keywords that describe the prominent amenities of your hotel, such as “hotel with swimming pool,” “room with beautiful view,” or “hotel with spa services.” A recent study found that hotels using location-based and amenity-focused keywords in their names and descriptions are 3 times more likely to be found compared to hotels that don’t optimize SEO.

Using tools like Google Keyword Planner or OTA data is also very useful for identifying the most popular search trends.

2. Write Engaging Descriptions

KTGA always emphasizes that the description of your hotel must be detailed and engaging. Customers will not only read the keywords but also pay attention to the description of the services and amenities your hotel offers. You need to highlight the unique features of your hotel, such as its design style, special services, or exceptional experiences that guests will have during their stay.

Remember that keywords must be integrated naturally into the description. Don’t stuff keywords excessively, as this not only makes the content awkward but also reduces the user experience. A natural, easy-to-read, and compelling description is the key to attracting customers.

3. Optimize Image Information

It’s not just text content that matters; images also play a crucial role in SEO on OTAs. You need to pay attention to naming image files strategically. Instead of leaving the default name like “IMG123.jpg,” use related keywords like “hotel-near-beach.jpg.” This will help Google and OTA platforms easily recognize and display your images.

Also, don’t forget to add alt text descriptions for each image. This description not only helps customers visualize the image but also optimizes SEO for your hotel.

4. Positive Reviews and Responses

One of the key factors determining a hotel’s ranking on OTA platforms is customer reviews. Positive reviews not only help your hotel rank higher but also build trust with new customers. KTGA recommends encouraging customers to leave positive feedback after their stay.

Always respond to reviews, especially negative ones. How you handle complaints and reply to reviews will show professionalism and concern for your customers, ultimately improving the image of your hotel.

Integrated Booking Technology

One of the important factors for efficiently managing distribution channels is using an integrated booking system. KTGA has seen many hotels face problems with synchronizing information across multiple platforms, leading to booking errors and diminishing customer experiences. With Channel Manager technology, you can easily solve these issues.

1. Benefits of Channel Manager

When using a Channel Manager system, you can synchronize information about room availability, pricing, and promotions across all OTA platforms and your hotel website. This not only saves time but also reduces errors, preventing issues like double bookings or incorrect information. Additionally, you can update information instantly, ensuring consistency across all platforms.

2. Data Analysis Support

Technology not only helps manage information but also supports performance analysis. Detailed reports on bookings, revenue, and cancellation rates help you better understand your hotel’s performance. Based on this data, you can adjust your business strategies to better align with market demand.

3. Integrated Payment Systems

Integrating online payment systems into the booking process allows customers to easily make payments without any barriers. Integrated payment systems enhance the user experience and create professionalism and convenience for customers when booking their stay.

Special Promotion Programs

Exclusive promotions on OTAs not only increase the visibility of your hotel but also attract a large volume of customers. KTGA has witnessed many hotels succeed through well-structured and attractive promotion programs.

1. Exclusive Deals on OTA

OTA platforms provide hotels with great opportunities to create exclusive promotion programs. You can offer attractive packages such as “Book 30 days in advance, get 20% off” or offer value-added services like free breakfast, airport transfer, or spa vouchers for guests booking through OTA. These deals not only attract customers but also create differentiation from competitors.

2. Use OTA Advertising Tools

In addition to promotion programs, you can also participate in advertising campaigns provided by OTAs to increase your hotel’s visibility. Platforms like Booking.com and Agoda often offer priority advertising campaigns to help hotels appear at the top of search results. Participating in these campaigns can help you attract a large number of customers in a short period.

3. Seasonal Promotions

Seasonal promotions for holidays like New Year, Christmas, or summer are great opportunities to boost revenue. KTGA encourages you to create special deals during these times to attract tourists. Additionally, in low season, you can also attract customers with deep discounts or long-term offers