Creative Ways to Diversify Hotel Services and Enhance Guest Experiences

Diversifying Services and Experiences at Hotels

Organizing Internal Events

A hotel is not just a place to stay; it can also be a unique space for experiences if leveraged effectively. KTGA has seen many hotels organizing creative events to attract guests, especially during off-peak seasons.

Live Music Nights

Imagine a warm evening by the pool, golden lights twinkling, and soothing music from a local artist. It’s a perfect way for guests to relax and feel a sense of connection. Spaces like gardens or bars are also great choices for such events.

Workshops and Seminars

Morning yoga classes or afternoon creative workshops such as pottery-making or painting will attract customers who enjoy learning new things. These activities offer guests a chance to explore their interests and connect with like-minded people.

Cooking Classes

A cooking class focusing on local cuisine not only provides a hands-on experience but also leaves unforgettable memories. Guests’ “check-in” photos taken during the class can naturally help promote the hotel.

Hosting internal events helps hotels stand out in the market. It not only increases interaction with customers but also encourages them to stay longer and come back again.

Local Customer Program

Invite Locals for a Visit: Organize free or discounted open house days to introduce the hotel’s facilities and services to local residents.
Collaborate with Local Businesses: Partner with nearby businesses to host events such as fairs or exhibitions that can attract more guests.
Host Small Events: Provide space for local meetups, conferences, or small weddings, with special offers for residents.
Offer Classes or Cultural Events: Organize activities like yoga sessions, music lessons, or cooking classes that cater to the local community.

This strengthens the hotel’s presence within the community and helps generate income from local customers

Themed Vacation Packages

In today’s competitive hospitality market, hotels can stand out by offering unique themed vacation packages tailored to specific needs and interests. These packages go beyond the typical accommodation offerings, providing guests with memorable experiences that align with their lifestyle and preferences. Here are some ideas for creating themed vacation packages:

Detox Retreat

A Detox Retreat is designed for guests looking to escape the hustle and bustle of everyday life and recharge their bodies and minds. This package could include:

Yoga and Meditation: Daily yoga sessions, guided meditation, and mindfulness workshops to help guests relax, reduce stress, and reconnect with themselves.
Healthy Meals: A curated menu of nutritious, locally sourced meals that support detoxification, such as plant-based dishes, freshly pressed juices, and detox teas.
Peaceful Surroundings: A tranquil environment that encourages relaxation and mental clarity. The hotel could be located in a serene natural setting, such as by the beach, in the mountains, or surrounded by lush gardens.
Wellness Activities: Additional offerings such as massages, spa treatments, or nature walks to further enhance the guests’ sense of well-being.

This retreat provides a holistic experience that helps guests reset, rejuvenate, and leave feeling refreshed and energized.

Remote Work Retreat

With the rise of remote work, many people are looking for the ideal place to balance productivity with relaxation. A Remote Work Retreat could be designed to provide everything a remote worker needs to stay productive, while also offering opportunities to unwind:

Work-Friendly Rooms: Rooms equipped with strong, high-speed Wi-Fi, ergonomic furniture, and plenty of workspaces, such as large desks or comfortable lounge areas, ensuring guests can focus on their tasks.
Flexible Work Hours: For guests who need time to disconnect from work, the package could include access to relaxation spaces, quiet zones, or amenities designed for breaks, like a pool or a library.
Networking and Collaboration: Organize events, meetups, or co-working spaces for remote workers to interact, share ideas, and collaborate. It could also offer scheduled workshops on productivity or creative thinking.
Leisure Activities: While productivity is important, downtime is equally necessary. Offering opportunities for outdoor activities, sightseeing tours, or cultural experiences would allow remote workers to unwind after a productive day.

This package provides remote workers with the perfect balance of work and leisure, allowing them to stay productive while enjoying a refreshing environment.

Family Getaway

A Family Getaway package is designed to cater to the needs of families traveling with children, ensuring that both adults and kids have an enjoyable stay. Features of this package could include:

Family-Friendly Accommodations: Rooms or suites with family-oriented amenities such as extra beds, play areas, kid-friendly décor, and facilities that make it easier for parents, like baby cots or high chairs.
Activities for All Ages: A range of activities that can engage both children and adults, such as kids’ clubs, family movie nights, outdoor adventures (hiking, biking), or craft workshops. For example, family yoga sessions or cooking classes where both parents and children can participate.
Childcare Services: Offering professional babysitting or childcare services so parents can have some time to themselves while knowing their children are in safe hands.
Family Discounts or Packages: Special pricing for family bookings, including discounts on meals or excursions for kids, free or discounted tickets to local attractions, or inclusive family packages that make it more affordable.

This package allows families to spend quality time together while ensuring that everyone, from the youngest to the oldest, has a fulfilling and enjoyable vacation

Enhancing Marketing Activities

Online Advertising

Google Ads: Targeted keyword campaigns, such as “budget hotel during off-season in Da Lat,” can help reach customers actively searching for relevant options. With optimized costs, conversion rates can increase by up to 25%.
Facebook Ads: Creative content like short videos and engaging images with clear calls-to-action can yield great results.
Remarketing: Targeting people who have previously visited the hotel website or interacted with the hotel’s social media helps remind them to book.

Online advertising not only helps the hotel reach the right audience but also boosts conversion rates and optimizes costs.

Collaborating with KOLs and Influencers

KTGA has worked with many travel bloggers and recognized how crucial they are in helping spread the hotel’s brand.

Choosing the Right Influencers: Influencers with the right following can bring in high potential customers.
Real Experiences: Sponsoring services for KOLs to share their real experiences helps advertise naturally and authentically.
Hashtag Campaigns: For instance, #RelaxAtYourPlace not only creates viral effects but also increases brand recognition.

Special Tip: To collaborate effectively with KOLs, hotels should prepare content and the experience space before inviting them.

Engaging Content Strategy

Travel Blogs: Sharing travel experiences and tips attracts organic traffic to the hotel’s website.
Introductory Videos: A captivating video showcasing the hotel’s space and services can win over even the most discerning guests.
Social Media: Attractive images and mini-games are fun ways to engage with customers.

Investing in content helps improve visibility, build a professional image, and develop lasting relationships with guests

Customer Care and Brand Building

Professional Staff Training

It’s important to regularly train staff in communication skills, problem-solving, and customer service. Encourage employees to remember personal details or preferences of guests, such as whether they like their coffee black or need an extra pillow. This helps create a friendly and caring atmosphere.

Personalizing the Experience

Make guests feel special by offering a personalized greeting upon arrival, like a welcome card or a complimentary drink at check-in. For special occasions like birthdays, offering a cake or a small gift can leave a lasting impression.

This creates a positive experience for guests and helps build loyalty.

Collecting and Responding to Reviews

Encouraging Reviews

After guests check out, send a thank-you email or message with a link to review the hotel on platforms like TripAdvisor, Google Reviews, or Booking.com. Offering a discount voucher for the next stay in exchange for a review is a great incentive.

Responding to Reviews

Always respond to reviews quickly and professionally, especially negative ones. Instead of placing blame, thank guests for their feedback and suggest improvements. For positive reviews, express your gratitude and highlight that you look forward to hosting them again in the future.

This helps build a professional image and enhances the hotel’s trustworthiness.

Leveraging the Off-Season for Testing

Testing New Services

Bicycle or Motorbike Rentals: This service caters to guests who want to explore the local area, especially in eco-tourism spots or city centers. You can also offer a travel map or recommend local attractions.
Airport Shuttle Service: Offer a convenient package that includes both accommodation and airport transfers, ensuring guests feel at ease from arrival to departure.
Coffee Shop or Small Restaurant: Create a cozy space with a menu that combines local flavors and international dishes. Hosting small events like “Happy Hour” or wine-tasting sessions can also attract guests.